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TikTok is introducing a new feature that allows them to lessen the quantity of AI-made media appearing in their timelines. This move comes as the platform announced that it currently hosts more than 1 billion AI-generated clips.

Pilot Phase and Launch

The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This development coincides with a increase in AI content, spurred by recent content generation software.

AI Proliferation Online

Recent reports that approximately a tenth of the fastest-growing channels on a popular video site only show content made by AI. A large amount of this content is deemed “AI slop”, a phrase for substandard, factory-style content that is typically absurd or surreal.

Based on user feedback that numerous viewers like content created using AI tools, including digital art to science explainers, and we want to provide users the option to increase or decrease of that, based on their own preferences,” commented a company executive.

Volume and Proportions

TikTok disclosed that there are now over a billion videos on its service tagged as AI-generated. In total, in excess of 100 m videos are added to the service each day, making AI content a relatively small portion of its total content library.

User Control Features

Users will be able to limit or boost the amount of artificial media they see by accessing the content preference option in the application and picking “AI-generated content”. Additional categories that currently be adjusted under the filter cover current affairs, clothing, aesthetics, and choreography.

AI Disclosure Rules

Its policies require content makers to identify “realistic” AI-generated content, and it forbids dangerous fake videos of celebrities or crisis events. Any realistic artificial content that is unmarked can be taken down under its user guidelines.

Furthermore, the platform will now attach an “AI-made” tag to content created with its own AI tools, or flagged by an cross-platform project for identifying artificial media. This measure is aimed to deter users from attempting to evade the labeling process.

Educational Initiatives

The company is also launching a $2 million awareness program for professionals and groups to create informative material about using AI responsibly. This program will benefit non-profit groups dedicated to educating programming and robotics.

Content Safety Approach

The video-sharing app has defended its moderation strategy, following controversy over intentions to lay off numerous safety staff in Britain. TikTok is planning to eliminate hundreds of positions in its user protection division in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.

A company official stated that people-led review would still have a role, but automated tools can shield workers by filtering out the most distressing content prior to it gets reviewed by humans. The platform stated a 76% decrease in shocking and graphic content seen by content reviewers over the past year due to the use of its automated systems.

“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”