I'm Prepared to Join the Emerging Trend of Women Vacationing Without Their Family – and Holidaying Alone
A couple of weeks ago, I received an message about a press trip I would never countenance. It was long haul and it was about health, so it would have involved a lot of physical activity and early nights. Although I enjoyed those things, I wouldn't have been desperate to spend a week with other people who liked them. But even as I was deleting it, I started to think what that would really be like: being somewhere new, without anyone to please except myself, without anything to do except exactly what I wanted. Plainly, it would be amazing. So I said “yes” and it emerged they meant the other Zoe Williams, the one who is a doctor and used to be a TV Gladiator, and is incredibly fit already, and yes, in retrospect, that should have been obvious all along.
So, without meaning to and without going anywhere, I've entered the fastest-growing travel demographic: the female solo traveller, aged 45 to 60. One tour operator reported that nearly half (46%) of their bookings are now people going alone, and 70% of those are women. They have households, they have busy social lives, they have spouses, their world is absolutely full with people they could go on holiday with – and that’s why they (we) need a holiday on their own.
The more adventurous the travel, the more people are undertaking it alone. People are very interested in hiking, cycling, kayaking, all the things that partners are least likely to be in agreement on in their interest. If anyone is also tired of taking teenagers to the world's marvels, just to watch them be on their phones and answer questions such as “how much longer do we have to be here?”, they are too discreet to mention it.
The real puzzle is why it’s taken so long to reach this point. My father's wife, who is totally modern in every way, would get arrested before she’d go into a European restaurant on her own, and even though I tease her for this constantly, I must have had a vestige of it myself, to be this old before it even came to mind to travel solo. Now I just have to go somewhere.